DAVIDO







David Adedeji Adeleke

David Adedeji Adeleke (born November 21, 1992), better known by his stage name Davido, is a Nigerian singer, songwriter, and record producer.[1][2] Born in Atlanta and raised in Lagos, Davido made his music debut as a member of the music group KB International. He studied business administration at Oakwood University before dropping out to make beats and record vocal references. Davido rose to fame in 2011 with the release of “Dami Duro“, the second single from his debut studio album Omo Baba Olowo (2012). The album also contains six additional singles: “Back When”, “Ekuro”, “Overseas”, “All of You”, “Gbon Gbon”, and “Feel Alright”. In 2012, Davido won The Headies Award for Next Rated. Between 2013 and 2015, he released the hit singles “Gobe“, “One of a Kind”, “Skelewu“, “Aye“, “Tchelete (Goodlife)” featuring Mafikizolo, “Naughty” featuring DJ Arafat, “Owo Ni Koko”, “The Sound” and “The Money” featuring Olamide. In January 2016, Davido announced on Twitter that he signed a record deal with Sony Music. His announcement was met with mixed reactions.[3] The record label put out a press release to confirm the deal.[4] Few months after signing with Sony, Davido founded the Davido Music Worldwide (DMW) record label.[5] Dremo and Mayorkun are currently signed to the label.[6] In July 2016, Davido signed a record deal with Sony’s RCA Records.[7] He released the 5-track EP Son of Mercy in October 2016, supported by the singles “Gbagbe Oshi”, “How Long” and “Coolest Kid in Africa”.[8] The EP features guest appearances from Simi, Tinashe and Nasty C.[9] Davido revealed to Pulse Nigeria in April 2017 that he renegotiated his contract with Sony due to creative control issues.[10] He released five singles in 2017 after restructuring his contract, including “If” and “Fall“.[11] The former generated worldwide social media activity, while the latter became the longest-charting Nigerian pop song in Billboard history.

 Davido started working on his debut studio album Omo Baba Olowo in 2011. He enlisted Jay Sleek, Maleek Berry, GospelOnDeBeatz, Spellz, Dokta Frabz, Mr. Chidoo, Theory Soundz and Shizzi to produce the album. The music of Omo Baba Olowo embodies Afropop and Afrobeat sounds, with an influence of hip hop. The album features guest appearances from Naeto C, Sina Rambo, B-Red, Kayswitch, Ice Prince and 2 Face Idibia.[17][18] Omo Baba Olowo received generally negative reviews from music critics, who denounced its lyrical content and production. The album won Best R&B/Pop Album and received a nomination for Album of the Year at The Headies 2013.[19] It was also nominated for Best Album of the Year at the 2013 Nigeria Entertainment Awards.[20]

The Naeto C-assisted track “Back When” was released as album’s lead single on May 7, 2011. Produced by Davido himself, the song received frequent airplay.[21][22][1] The Clarence Peters-directed music video for “Back When” was uploaded onto YouTube on May 9, 2011.[23] Davido told Factory 78 TV that he recorded “Back When” in London.[24] The album’s second single “Dami Duro” was released on October 30, 2011. It was jointly produced by Davido and Shizzi.[25][26] The accompanying music video for “Dami Duro” was released on January 8, 2012. It was also directed by Clarence Peters, and was released during the Occupy Nigeria protests.[27] In an interview posted on the NotJustOk website, Davido spoke on the release and composition of “Dami Duro”. He said he recorded the song in August 2011. Three months later, the song got leaked after he sent it out to some friends.[28] On May 6, 2012, HKN Music released “Overseas” as the album’s fourth single. The unfinished version of the song leaked prior to the official release.[29][30] The Gospelondebeatz-produced “All of You” was released as the album’s fifth single on September 28, 2012. Davido also revealed to Factory 78 TV that he recorded the song with Gospelondebeatz after meeting him at a mall.[31]

In early 2013, Davido began recording his second studio album. On February 25, 2013, he released “Gobe” as the upcoming album’s lead single.[32] The song was produced by Shizzi. Charles Mgbolu of Vanguard commented on the release of the single, saying: “It’s a beautiful song with a tremendous video running along. In Gobe, Davido is beaten up by thugs after winning the girl. It’s a song that exudes fun from start to finish.”[33] The music video for the single was shot in South Africa by Godfather Productions.[34] The song was ranked second on Premium Times list of the Top 10 songs of 2013.[35]

Davido announced via Twitter that the second single “One of a Kind”, from the upcoming album, would be released on May 13, 2013.[36] The song was also produced by the aforementioned in-house producer.[37] The music video for “One of a Kind” was shot and directed in South Africa by Tebza of Godfather Productions. It visualizes a united Africa rich in culture and music.[38]

Skelewu“, the third single from the upcoming album, was released on August 13, 2013.[39] It was ranked 5th on the aforementioned list of the top 10 songs of 2013.[35][40] The song peaked at number 1 on Afribiz’s Top 100 chart.[41] A dance competition with a cash prize of $3000 (₦480,000) was announced days after the release of the song. Davido uploaded an instructional dance video onto YouTube and asked fans to upload videos of themselves dancing to “Skelewu”. On October 10, 2013, Davido declared Bello Moshood Abiola the winner of the competition.[42][43] A week after announcing the winner of the Skelewu dance competition, a Sesan directed music video was released to the public. Shortly after the release of the video, Davido took to Twitter to debunk the video and said that someone betrayed him by releasing it. He also said he’ll re-shoot the video with Moe Musa, a UK based music video director.[44] Sesan commented on the release of the music video and said that Davido was satisfied with his contributions to the music video. He also said that it would be immature for Davido and his management to release inaccurate statements in order to defame his brand.[45][46] On October 21, 2013, the official music video for the single was shot and directed in London by Moe Musa. It was uploaded onto YouTube at a total length of 3 minutes and 56 seconds.[47]

On February 2, 2014, Davido released “Aye” as the fourth single from the upcoming album. The song was produced by T Spize.[48] The music video for “Aye” was released on February 7, 2014, and was directed by Clarence Peters. According to the music video’s synopsis, “Davido plays a poor farmer who falls in love with the prince’s love interest.”[49][50] On April 30, 2014, HKN Music released the upcoming album’s fifth single “Tchelete (Goodlife)” featuring South African duo Mafikizolo. The song, which translates to “Money”, was produced by Oskido and Shizzi. Upon its release, the song was distributed by MTN’s Play and Callertunez platforms. The collaboration between Davido and Mafikizolo came about as a result of them networking at MTN Nigeria’s Elite Night event in December 2013.[51][52] The music video for the song was shot and directed in South Africa. It was uploaded onto YouTube on May 1, 2014. Oskido and Uhuru made cameo appearances in the video.[53]

In June 2014, Davido collaborated with Mi Casa, Lola Rae, Sarkodie, Diamond Platnumz and Tiwa Savage on a song for DSTV‘s Africa Rising campaign, which was designed to inspire Africans to partake in community-based social investment projects. The music video for the song, released on June 24, 2014, was shot and directed by South African production house Callback Dream.[54] The aforementioned artists performed the song at the Africa Rising launch ceremony in Mauritius.[55] In July 2014, Davido told The New Age newspaper that he plans on collaborating with American rappers Rick Ross and Meek Mill.[56][57] In June 2015, Davido dropped his long-awaited collaboration with Meek Mill titled “Fans Mi”.

Endorsements

On April 6, 2012, Nigerian Entertainment Today reported that Davido signed a 30 million endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign for Nigerian youths.[60] On October 24, 2013, Pulse Nigeria reported that Guinness Nigeria signed Davido to an endorsement deal.[61] As part of the deal, Davido performed at the Guinness World of More Concert alongside P-Square, D’banj, Wizkid, Ice Prince, Burna Boy, Olamide, Phyno, Chidinma, Waje and Tiwa Savage, among others.[62] On May 9, 2018, Guardian Life reported that Davido signed an endorsement deal with Infinix Mobile, a Hong Kong-based smartphone manufacturer.[63]

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